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Unilever Diversifies with Luxe Cosmetics

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By: Jamie Matusow

Editor-in-Chief

Unilever has been diversifying, following the prestige course in recent years and buying various hair care and skincare brands. Now the global manufacturer has made a move into makeup, acquiring the luxury color cosmetics brand Hourglass.

Founded in 2004 by beauty industry veteran Carisa Janes, Hourglass is known for innovation, luxe packaging and exceptional product experience. The brand is acclaimed for its breakthrough formulations and technological innovation, and has secured a loyal following.

Alan Jope, president Personal Care, Unilever, said, “We are delighted to be adding Hourglass to our portfolio of Prestige brands. The color cosmetics category has been showing high growth-rates, driven by social media content, channel diversity and democratization of professional makeup techniques, and it therefore presents a significant opportunity. Hourglass is already a successful brand in this space, offering fantastic makeup products that also deliver skincare benefits, and we look forward to continuing to grow this wonderful brand.”

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